High-quality printed products. Timely service. Competitive printing prices.

You can expect these and more when you partner with Mississauga printer, Minuteman Press, for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-colour design or multi-colour with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalogue, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and cheques that are right for your company.

  • Organise your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colourful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognise and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Designing an Appealing Business Logo

Designing an Appealing Business Logo

If you’re in the business world, you know the power of a good logo. Consider some of the largest brands out there, such as Apple, Starbucks or Nike. With brands like these, you don’t even need to read their name to know their business; you recognize them simply by the logo. All of these—and many, many more—are just a few examples of the power of a great logo.

For a business to be successful, it has to have a great brand. And to have a great brand, you first have to start with a great logo. However, small businesses definitely don’t have the resources or financial capital to design a logo that these large corporations have. Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here’s how to design an appealing business logo.

1. Decide on the vision.
The first step to create an appealing logo is deciding on the vision. Focus on a specific vision which incorporates points like what the company does, what products or services it provides and how you want customers to view the business. Is it edgy and modern, or cool and classic? Decide on a vision for the logo before you jump into the design process.

2. Stand out from the crowd.
Next, take a look at other logos out there to consider what you like and what you don’t like. How can your logo stand out from the crowd? Oftentimes, similar designs are used multiple times for different industries. This can leave the logo feeling overdone and boring. Instead, when the brand has a unique design, viewers will be more attracted to it and the business.

3. Consider a professional.
Then, consider hiring a professional designer. Professional designers have the experience and necessary expertise to design a truly effective logo. While keeping the logo design “in-house” might seem more cost-effective now, it can result in time loss and more headaches later on. Instead, evaluate professional graphic designers in your area to see how they can take your vision and turn it into a truly effective logo.

4. Choose a tagline.
While not always necessary, a tagline is a great option to incorporate into the logo. Taglines often sum up your values, services or brand within 3-7 words, and adds and extra dose of intrigue into the logo design. If you have a specific phrase which fits with the logo and encompasses the business, consider including the tagline in the design.

5. Review your options.
Now we come to the logo design time. Review your three main options for types of logos: font-based, icon or symbol logos. Or, you could even do a combination logo. Consider which logo fits your business needs best. No matter which type you choose, be sure the logo represents the vision you had in the very beginning.

6. Keep it simple.
Once you begin designing the logo, remember: the simpler, the better. Complex logos can overwhelm viewers and look unorganized or unprofessional. Instead, choose easy-to-read fonts, crisp colors and a clear design. A simple logo will not only catch viewers’ eyes, but it also demonstrates the business as a credible and reliable source for products.

7. Select the colors.
Then comes one of the most critical components of a brand: the colors. Not only does the color choice have to reflect your brand, but production costs can also vary depending on how many colors you choose. Keep the colors in your logo to a maximum of three to four, and choose colors which reflect the emotions you want your brand to evoke in customers.

8. Be adaptable.
Finally, adaptability is key for a logo. Your business logo should be able to adapt to a variety of different media—online, in print or even on merchandise. It should look crisp, clean and simple no matter what it’s printed or plastered on. As you design the logo, be sure its lines, size and colors can be easily adapted and produced on a variety of materials.

Like the golden arches of McDonald’s, your business’s logo is a critical component of the brand you want to portray. Keep these tips in mind as you go about designing an appealing logo, and see how the business can grow because of it.